Floriexpo is North America's largest B2B floral exhibition and event.
Project Type
Concept Rebrand
Programs
Photoshop
Illustrator
InDesign
Keywords
Organic
Fresh
Round
Exclusively Floral.
Rebranding the nation's largest B2B floral event.
Floriexpo is renowned in the floral industry as being the event of the year to connect with vendors and florists alike. For a class assignment, I was assigned to select an existing event and refresh their identity, creating a set of promotional posters.
Slide to see old vs. new logo.
A fresh take on the floral industry.
For the largest floral event of the year, I wanted to create a more cohesive and unique visual identity for the expo. To attain this, I started by creating a logotype that oozes organicness with a hint of femininity to complement the other key component of the identity, flowers.
To not fall too far away from the existing brand, keeping a retro essence was essential to maintain the charm of before.
design to elevate.
©2025
