One Twenty is a conceptual oral care brand dedicated to revolutionizing dental care habits.
Project Type
Brand Identity
Programs
Photoshop
Illustrator
After Effects
InDesign
Keywords
Confident
Vibrant
Youthful
One Twenty
Helping individuals establish consistent and meaningful oral care practices.
This conceptual oral care brand is dedicated to revolutionizing dental care habits. Our primary goal is to help individuals establish consistent and meaningful oral care practices.
Through the integration of smart electric toothbrushes and a vibrant brand experience, One Twenty empowers young adults to prioritize their dental health within their busy lives. Join the journey to embrace the 120-second routine and unlock the benefits of a healthier smile.
Make the most religious part of your routine your oral care.Just take two minutes twice a day to brush your teeth.
A Standout to Competition
Magazine print ads for The Toothbrush by One Twenty would grace the pages of popular news and pop culture magazines like People and US Weekly.
The ads captivate attention through vibrant colors, clever wordplay, and a departure from the conventional red, white, and blue palette typically associated with oral care brands.
The Kids are Online
This visual identity harmonizes seamlessly with the understanding of social media's significance. In a world driven by digital interactions, our presence on these platforms isn't just about engaging content; it's about fostering a community that values self-expression and celebrates the power of a radiant smile.
One Twenty's social media presence serves as a stage where our audience joins us in the spotlight, sharing their stories and embracing a new era of oral care, one that begins with a swipe, a smile, and a world of possibilities.
Sixty Times Two
The One Twenty logo is rich with meaning, represented by a stack of six lines. It symbolizes various concepts such as time, toothbrush bristles, and the six sections of teeth that need proper brushing. Our logo captures the essence of time, oral hygiene, and the importance of a comprehensive brushing routine.
Flip through the brand guide below.
design to elevate.
©2024