StyleCaster is a media outlet delivering a daily forecast of fashion, beauty, entertainment, and lifestyle intel for today’s women.
Project Type
Rebranding Identity
Programs
Illustrator
After Effects
XD
Photoshop
Keywords
Modern
Universal
Elegant
StyleCaster
A media outlet delivering daily lifestyle intel for Millenial and Gen Z Women.
The objective was clear from the start: to elevate StyleCaster's brand to a level of sophistication and allure that would captivate viewers and eliminate any associations with outdated elements.
For this project, I embarked on a comprehensive overhaul of the brand's visual identity. Central to the transformation was the creation of a new logo—one that would embody the essence of StyleCaster while exuding modernity and elegance. Along with the logo, I created a distinctive signature to strengthen the brand's identity, making it easily identifiable.
Give me an 'S'! Give me a 'C'!
Central to the transformation was the creation of a new logo—one that would embody the essence of StyleCaster while exuding modernity and elegance. Alongside the logo, I designed a captivating logo signature to reinforce the brand's unique identity, making it instantly recognizable.
"Is not just blue, it's not turquoise,
it's actually cerulean."
A thoughtfully curated color palette played a crucial role in setting the tone for the rebrand. I handpicked colors that resonated with our target audience, Gen Z and Millennial women, evoking emotions of excitement and sophistication.
Enhancing Digital Presence
A strategic blend of design elements has successfully transformed StyleCaster's digital presence. The Facebook header, adorned with captivating runway model images, serves as an inviting gateway to the brand's world of sophistication. Complementing this, the YouTube video's lower thirds introduce a seamlessly integrated, branded design that enhances the visual experience and reinforces StyleCaster's identity.
Revamping the Website Homepage
The redesigned website homepage stands as a beacon of modernity and elegance, drawing visitors with its clean and bright aesthetic. This approach creates an environment that feels welcoming and resonates deeply with Gen Z and Millennial women. The result is a comprehensive online narrative that not only distinguishes StyleCaster but also provides an engaging and unforgettable experience.
design to elevate.
©2025
