Thank You, Internet is a digital wakeup call, inviting you to unplug from screens and savor the real world.
Project Type
Capstone Project
Digital Campaign
Programs
WordPress
Photoshop
Illustrator
XD
Keywords
Experimental
Ironic
Post-Modern
A PSA to live life IRL.
My Senior Project. The culmination of my time at Samford.
In the age of screens and algorithms, "Thank You, Internet" serves as a poignant Public Service Announcement (PSA) aimed at encouraging individuals to reclaim their lives beyond the digital realm.
With the tagline, "A PSA to Live Life IRL," this project artfully delves into the complexities of our online existence, highlighting the good, the bad, and the ugly sides of the internet.
Fluent in Internet
Once upon a time, a professor advised me to choose my senior project based on what I knew best. As someone with extensive knowledge of the Internet, I decided that would be the best topic.
Who are you on the Internet? And what does it mean to be online?
The one-page website is the heart of the project. This website takes users on an immersive journey through these themes. It combines stunning visuals, interactive elements, and thought-provoking narratives to engage and challenge visitors.
Themes Explored
'Thank You, Internet' is written as a personal journey through one's experience on the internet. It explores themes such as:
- Identity in the Digital Age
- Influence and Celebrity Culture
- The Fake News Epidemic
- The Power of Information
- Digital Desensitization
- Gender Exploitation
A Deep Dive into Post-Modernism
I drew significant inspiration from post-modernism, embracing its core tenets of self-reflexivity, irony, and the deconstruction of grand narratives. Using these tenets, I deconstruct the notion of a unified online experience, instead presenting a fragmented, multifaceted exploration of the internet's impact.
The project's use of satire, parody, and humor mirrors post-modernism's skepticism towards overarching narratives, encouraging viewers to critically assess the digital landscape
Complementing the website, the Instagram campaign offers practical strategies for breaking free from internet addiction, bridging the gap between the digital and the real world.
It invites viewers to laugh at our collective obsession with online shopping, the constant scroll, and the allure of consumerism while gently nudging them to consider the real impact of these behaviors on our lives.
In a world that can be overly serious, our Instagram campaign promotes self-awareness and balance between the internet and real-life experiences.
design to elevate.
©2024