Alliance for Choice is an advocacy group that promotes reproductive rights and access to safe abortion services.
Project Type
Social Awareness Campaign
Brand Identity
Programs
Photoshop
Illustrator
InDesign
Keywords
Honest
Impactful
Emotional
Alliance for Choice
Focuses on combating unsafe abortion through advocacy for legal and accessible reproductive healthcare.
The goal of this project was to create a bias-free, factual campaign spreading awareness of unsafe, at-home practices that could occur due to the overturn of Roe v. Wade.
Drawing inspiration from the poignant objects associated with unsafe abortion techniques, the campaign for the Alliance for Choice seeks to shed light on the urgent need for safe and legal abortion access.
Gut-wrenching Reality
Each object tells a story of pain, desperation, and the dire consequences of restricted reproductive rights.
By placing these objects on a simple background, we underscore their significance and highlight the grim reality faced by countless individuals. Through this raw and unfiltered lens, it aims to ignite conversations, challenge stigmas, and advocate for change.
A Multi-Platform Campaign
This campaign is a dynamic and multi-platform endeavor that reaches across various mediums to amplify its impact. From thought-provoking magazine spreads and compelling social media posts to attention-grabbing billboards and informative web content, our message resonates far and wide.
By leveraging this diverse array of platforms, we ensure that our advocacy for safe and legal abortion access is accessible to a broad audience, fostering engagement, awareness, and collective action.
A Sign for Change
Our logo encapsulates the essence of our campaign with subtle symbolism and impactful design.
The handwritten 'A' within a contained box reflects the urgency and importance of our mission, evoking a sense of authenticity and individuality. This 'A' also breaks out from the box's confines, echoing the spirit of breaking free from the limitations imposed on reproductive rights.
It is a visual representation of our advocacy for safe choices and the power of every voice in shaping a more just and equitable future.
design to elevate.
©2024